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Whedon’s fans from his days of Buffy and Angel had long known that he tended not to accept defeat. In 1992, Whedon wrote the original screenplay for the feature film version of Buffy the Vampire Slayer, only to see its essential elements changed drastically for the film. He then adapted it for television—turning it into one of the most successful series of all time. He does not give up easily.
And neither do his devoted fans. An online campaign, coupled with strong DVD sales and support from critics, provided just the ammunition Whedon needed to bring his vision to the masses. Browncoats identified with the daily struggles of the Firefly crew—misfits who refused to be assimilated into an Alliance-ruled universe. Online portals for fans of the show were deluged with cries to bring Firefly back. Hopeful fan mail reached studio executives. Advertisements were taken out in Variety to keep the show alive. Browncoats who had found a home on this battered cargo ship were showing their collective muscle.
And someone was paying attention…
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